It should be mentioned here that the art form of the poster is more common to Italy than other countries, and that many posters are therefore often competing for attention in the same proximity. Armando Testa's designs continually stood above the rest, and in 1956, he formed Studio Armando Testa with Francisco De Barberis, a marketing man. The studio became one of Italy's largest agencies, establishing branches throughout Europe and partnering with Benton & Bowles of the United States.
|Baratti & Milano chocolates|
|The 1960 Olympics, Rome|
|poster for a plastics exhibition|
|an entertainment magazine|
The last two images show how one good idea can spawn another.
Perhaps the hand images were from the same photoshoot.
All of the images shown above were from the January/February 1976 issue
of Communication Arts Magazine.
|by Testa, from The Encyclopedia of Sublime Things | sublime.ag|